Click here to download or read the complete guide to link building
Whether you're brand new to link building or have been doing it for a
while, we're sure you'll find something useful in this guide. The
landscape of SEO and link building is always changing, and today, the
importance of building high-quality links has never been higher. The
need to understand and implement high-quality campaigns is essential if
you're going to compete and thrive online, and that isn't going to
change any time soon. This guide is designed to get you going quickly
and in the right direction. There is a lot to take in, but we've broken
everything up into easy-to-digest chapters and have included lots of
examples along the way. We hope you enjoy The Beginner's Guide to Link
Building!
Definition of link building:
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Link building is the process of acquiring hyperlinks from
other websites to your own. A hyperlink (usually just called a link) is a
way for users to navigate between pages on the internet. Search engines
use links to crawl the web; they will crawl the links between the
individual pages on your website, and they will crawl the links between
entire websites. There are many techniques for building links, and while
they vary in difficulty, SEOs tend to agree that link building is one
of the hardest parts of their jobs. Many SEOs spend the majority of
their time trying to do it well. For that reason, if you can master the
art of building high-quality links, it can truly put you ahead of both
other SEOs and your competition.
Why is link building important for SEO?
In order to understand the importance of link building, it's
important to first understand the basics of how a link is created, how
the search engines see links, and what they can interpret from them.
Source:
Moz.com