2013 SEMA Show Brings Innovation - Video Blog

Specialty Equipment Market Association (SEMA)

LAS VEGAS --  of the automobile aftermarket was formed in 1963 by Roy Richter, Ed Iskenderian, Willie Garner, Bob Hedman,Robert E. Wyman, John Bartlett, Phil Weiand, Jr., Al Segal, Dean Moon, and Vic Edelbrock, Jr. and now consists of 6,383 companies worldwide, bringing together aftermarket manufacturers, original equipment manufacturers, media, car dealers, specialty equipment distributors, installers, retailers and restoration specialists.
 
Products in this $27.8 billion-a-year industry include performance and racing components, cosmetic and functional accessories, wheels and tires, mobile electronics, safety products, restoration parts, handling equipment, drivetrain parts and more. The industry covers muscle cars, classics, luxury vehicles, sport compacts, street rods, light trucks (off-road and sport trucks) SUVs and recreational vehicles.

SEMA provides services for employees of its member companies that include education and professional development, market research, legislative and regulatory advocacy, industry publications, international business development and business to business events.
The largest of the SEMA events held annually during the first week of November is the SEMA Show at the Las Vegas Convention Center in Las Vegas, Nevada in conjunction with the Automotive Aftermarket Industry Week. As part of this event, SEMA and other automotive aftermarket trade groups make-up one of the single largest events on the Las Vegas calendar. This is a title formerly held by the now defunct COMDEX show. This auto show is not open to the public. Registration as media, manufacturer, buyer or exhibitor is required.
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Mazda's not a company that makes a big deal about things. At the 2013 SEMA Show, there was no Mazda press conference, no thumping music at its booth, and no scantily clad booth professionals -- just four tasteful concepts. From the company that brought us the ultimate automotive expression of "less is more," the MX-5 Miata, this is to be expected.

Starting off, there's the Mazda Ceramic 6 Concept, an example of the Mazda6 that's been modified to enhance the sedan's performance and style.

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Mazda may not be a manufacturer that comes to mind where racing is concerned; however, you might be surprised to learn that there are likely more Mazda cars doing track events every weekend than any other brand.

Mazda3 and Mazda6 compact and midsize cars are among some of the most attractive in their respectable segments.

Building on their stellar looks, Mazda has juiced up a few examples with special paint schemes, as well as aftermarket brake and suspension kits. The resulting cars are more stock-plus rather than fully tuned. The idea here was to demonstrate the potential of Mazda’s new lineup. 
Mazda is not only in the business of racing and track days. Selling cars, very attractive cars, is what they do best. Their recently launched

Compiled By:
Josh Martin

Sources:
Wikipedia

Cnet.com
Auto123.com