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Wednesday, November 12, 2014

Is social media just a fad? Facts and Fiction - Video Blog

Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It's safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves:
If Facebook were a country, it would be the world's 3rd largest (after China and India) and 3.5x the size of the U.S. population.1 in 5 young adults (18-24) use Twitter daily.
86% of employers research potential job candidates on social networks.9 billion photos are uploaded to Facebook each month.Twitter is adding 300K users per day.Over a third of one survey's respondents said a social networking profile proved they had lied about their qualifications on their CV. YouTube reaches more US adults ages 18-34 than any cable network.
72% of online adults use social networking sites.
74% of smartphone owners use their phone for real-time location specific information.
75% of brand 'Likes' come from advertisements.
Facebook has over 1.19 billion monthly active users, with 728 million active on a daily basis.
92% of consumers trust peer recommendations.
57% of bloggers operate more than one blog.
LinkedIn experienced a 105% growth between 2011 and 2013.
Smartphone ownership among American adults has risen to 60%.Women 18-29 are the power users of the web.
89% of 18-29 year olds are on a social network.

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